Samsung plans to embed AI into smartphones and laptops

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Samsung Electronics plans to incorporate AI technology into smartphones, laptops, and other products starting next year.


Samsung Electronics is expected to apply on-device AI technology using its internally developed generative AI model, "Samsung Gauss," to new laptops.

Samsung Gauss is the next-generation generative AI capable of performing three functions: language and code, as well as image generation.
On-device AI refers to AI operations that mostly run on the device itself, closely connected to the user, and only occasionally connect to the cloud when necessary. This allows consumers to use features like device control, sentence summarization, and grammar correction more easily and conveniently without the need for transmitting personal information.

 

Samsung Electronics is currently conducting beta tests for Samsung Gauss internally and plans to gradually expand it to the general consumers.



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